The missing data layer for physical retail
E-commerce tells you how to buy online. Maps tell you where the store is. Nobody told you what is on the shelf — until now.
Shopping in India is still a physical experience — and it deserves a data layer built for it.
E-commerce moved long-tail convenience online. It never solved fashion you want to feel, electronics you want to demo, jewelry you want to verify, or a dinner you want to walk into. India still shops in stores — hundreds of thousands of them, in every city and town.
The digital experience of discovering those stores is broken: map directories that do not know what is inside, e-commerce aggregators that return everything except what is nearby, and an ad-driven ranking system that sells relevance to the highest bidder. UONEX exists because physical retail deserves its own data layer — live, intent-aware, trust-verified.
We are not trying to win e-commerce. We are building the infrastructure for the shopping that never went online — and never should.
Why some internal systems use Sanskrit names
Our internal service names reflect purpose, not just function. An engineering convention — not the public product language.
Most engineering names describe what a thing does ("User Service", "Catalog Service"). Sanskrit names describe what a thing is for. A service called Raksha is the guardian. Kriya is the deed. The word carries the intent — so the responsibility stays legible long after the original team has moved on. It is also a quiet statement that Indian context is a first-class citizen in how we build.
Raksha
Identity authority. The trust perimeter — who can act, what they can reach.
Nidhi
Commerce reality graph. Stores, brands, products, and the relationships between them.
Drishti
Discovery brain. Conversational search and intent resolution.
Setu
Enrichment pipeline. AI processing and semantic understanding of the catalog.
Kriya
Execution engine. Visits, reservations, purchases — channel-agnostic.
Smriti
User intelligence. Affinities, preferences, taste vectors — never sold.
Externally these capabilities surface as identity, trust, discovery, graph, and execution systems. Internally, the names keep the architecture grounded in purpose.
Who's building this
Partners and retailers working with UONEX ask two questions first: who is behind this, and are they going to still be here in five years? Here are the founders — and the team shipping alongside them across engineering, sales, operations, and design.
Building the infrastructure UONEX runs on — identity, discovery, and the commerce graph that connects intent to live retail reality.
Leading the growth engine for UONEX — retailer and brand partnerships, go-to-market, and the commercial motion behind every store that lights up on the platform.
A growing team across engineering, sales, operations, and design — shipping the discovery layer every week.
Hiring across sales & marketing leadership now — see open roles →
Based in Bangalore. Live across India.
The team is headquartered in Bangalore, but the platform runs nationwide — 1,000+ stores are already live, including chain partners such as SNITCH (100+ stores) and Reliance Footprint (400+ stores). Coverage deepens every week.
Ready to discover?
Download UONEX and experience shopping discovery the way it should be.
Reach shoppers with buying intent.
Connect your inventory. No replatforming. No ad auction.