The missing data layer for physical retail.
E-commerce tells you how to buy online. Maps tell you where the store is. Nobody told you what's actually on the shelf — until now.
Shopping in India is still physical — and it deserves a data layer built for it.
E-commerce moved long-tail convenience online. It never solved the fashion you want to feel, the electronics you want to demo, the jewelry you want to verify.
India still shops in stores — hundreds of thousands of them. But the digital experience of discovering those stores is broken: map directories that don't know what's inside, aggregators that return everything except what's nearby, and ad-driven ranking that sells relevance to the highest bidder.
UONEX exists because physical retail deserves its own data layer — live, intent-aware, and trust-verified.
We are not trying to win e-commerce. We are building the infrastructure for the shopping that never went online — and never should.
Why some internal systems carry Sanskrit names.
Most engineering names describe what a thing does. Sanskrit names describe what a thing is for — so responsibility stays legible long after the original team has moved on, and Indian context stays a first-class citizen in how we build.
Raksha
रक्षाIdentity authority — the trust perimeter; who can act, and what they can reach.
Nidhi
निधिThe commerce reality graph — stores, brands, products, and the relationships between them.
Drishti
दृष्टिThe discovery brain — conversational search and intent resolution.
Setu
सेतुThe enrichment pipeline — AI processing and semantic understanding of the catalog.
Kriya
क्रियाThe execution engine — visits, reservations and purchases, channel-agnostic.
Smriti
स्मृतिUser intelligence — affinities, preferences and taste. Never sold.
Who's building this.
Building the infrastructure UONEX runs on — identity, discovery, and the commerce graph that connects intent to live retail reality.
Leading the growth engine — retailer and brand partnerships, go-to-market, and the commercial motion behind every store that lights up on the platform.
A growing team across engineering, sales, operations and design — shipping the discovery layer every week.
Based in Bangalore. Live across India.
- Legal entity
- UO Tech Private Limited
- Headquartered
- Bangalore, India
- Scale
- 1,000+ stores nationwide
- Partners
- SNITCH · Trends Footwear
Building the discovery layer for physical retail.
Partner with us, write about us, or come build it — we respond the same business day.